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richard laermer
Welcome to Bait And Switch! (Yes, I’m Talking to You)
By Richard Laermer, Guest Author In many respects nothing changes, like ever. For instance, I’ve been watching service businesses pull some serious crap for years. No matter what happens the practice of Bait & Switch (BAS) still persists.After downturns, price of coffee skyrocketing, the freaking mortgage collapse, terrorism, wars, famine, pestilence (okay not that) and
Big Picture, All I Got
By Richard Laermer, Guest Author The salon where I get my “hair cut” in Soho has been doing a terrific job for years. But they have branched out to the point of no return and now the owners got a whole line of products he’s hawking. Whatever. But now, when I call, instead of “push
Avoid Risk, Sure. Then Die!
By Richard Laermer, Guest Author As some of you know, I’m the author of the book Punk Marketing (www.punkmarketing.com). The first article of the Punk Marketing Manifesto is probably the most powerful rule in marketing—and in business. Simply put it is Avoid Risk and Die.Some of our greatest successes as a country and as a
Lying: That Your Final Answer?
By Richard Laermer, Guest Author How the hell did lying become so fashionable – again! Lately it appears everyone has foregone lessons of our recent forefathers (Mr. WorldCom, Mr. Rigas, and M.S. Living) and it’s right back to “what can I get away with” time AGAIN. We are entering a nascent period where it’s too
Proof of Life: Taking responsibility for your words (for a change)
By Richard Laermer, Guest Author Let me just explain that heading, please. Responsibility has become a buzzword. And I think it’s got to be known for more than just good psychology. Here’s my question slash quandary: Why can’t people be careful when it’s only going to get worse for them? Why o why. Sure, you
You Win Some, YouTube Some
By Richard Laermer, Guest Author You decided your latest widget from the widget factory needs to go viral. Your “marketing guy” says the best way to reach your youth market on a shoestring is to go about posting a vid on YouTube. Before that happens, please take some time to consider how to make your
