CEO Ganesh Shankar and his two co-founders have built Responsive with a very small amount of capital. They started by Bootstrapping with a Paycheck and are now at over $50 million in revenue. Excellent execution, much to learn on many issues. Sramana Mitra: Ganesh, let’s start at the very beginning of your journey. Where are
Sramana Mitra: This is something we reinforce all the time in 1Mby1M. Do not chase investors, chase customers. If you get customers, investors will chase you.
Sramana Mitra: Until that million dollar point where you brought in institutional capital, did the three of you fund the company through your own savings?
Sramana Mitra: Okay, got it. You just took me through a bit of the pricing and ROI analysis. What did you price your product at?
Sramana Mitra: So, you got to prototype in a bootstrapping with a paycheck mode. Your two co-founders who were doing the design and implementation work, stayed on working in a bootstrapping with a paycheck mode. You quit and went full-time. Then you got to a release in June of the next year, in six months.
Sramana Mitra: Got it. Let’s go back to when you started the company. What was the premise of the company? What were you going to do?
Ganesh and his two co-founders have built Responsive with a very small amount of capital.They started by Bootstrapping with a Paycheck. Excellent execution, much to learn on many issues.