categories
HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
reference customer
Sharat Sharan’s On24: Lead Generation Through WebCasting (Part 3)
SM: How big is the market? How do you calculate TAM? What is your business model? SS: When looking at adoption of broadband worldwide, combined with the need for global communications, the TAM is large. Over the last few years, we have seen webcasting emerge as a key tactic for corporate marketing initiatives and lead
Innovation in Sales Prospecting: InsideView CEO Umberto Milletti (Part 4)
SM: How big is the market? How do you calculate TAM? What is your business model? UM: One way to calculate TAM is by the money available to spend today on sales intelligence. This includes licenses to database information, such as Hoover’s. There’s about $5-10 billion spent today on this in the US market alone.
Innovation in Sales Prospecting: InsideView CEO Umberto Milletti (Part 3)
One of the things I did when I designed the Intarka product was that I went and interviewed tons of really good sales people to understand the various kinds of tactics they use to prospect. To this day, this experience has always helped me in my various business development activities, and has today become second
Salesforce.com’s Incubator: René Bonvanie (Part 8)
Here we finally see how the Incubator does indeed assist companies with obtaining their original customer base, and they do so in a very effective manner. SM: There is nothing wrong in that motivation to try to expand the pie. It is absolutely the right motivation to have. RB: I think the most difficult skill
Salesforce.com’s Incubator: René Bonvanie (Part 7)
I continue my discussion regarding the need for Incubator companies to receive assistance in their initial customer acquisition phase. I push Rene a fair bit. I think he is getting slightly annoyed and defensive 🙂 SM: If you go back to the beginnings of Salesforce.com, and you ask Mark Benioff, I am sure he will
