The following was first published as an op-ed by Sramana Mitra for Xconomy: In the fading months of 2011, we find ourselves in an uncertain world. On the one hand, America is still reeling from the 2008 financial crisis, and the nation’s faith in free-market capitalism as its guiding principle has been shaken to the core.
I collected an interesting set of posts from the blogosphere on strategies for tiding over the recession. There are many job seekers out there, so here is a summary of some of the best advice from career coaches: * HUNTERS OR FARMERS – WHO IS GETTING HIRED: Perry Newman says:
By guest authors Charles W. Bush and Kathy Hwang of 3Strand, a brand and business strategy consultancy. Build trust with customers through transparency. Just after the financial crisis, research conducted by OTO Research shows that 83% of consumers do not trust the brands they use. Everyone is talking about building brand trust during a recession,
By guest authors Charles W. Bush and Kathy Hwang of 3Strand, a brand and business strategy consultancy. Design the entire experience, not just singular marketing points. Most companies think of branding as what gets your customer in the door. A fancy logo and some nice marketing materials and you’re set. Not quite. Companies who do it best
By guest authors Charles W. Bush and Kathy Hwang of 3Strand, a brand and business strategy consultancy. Designing a top-notch brand is nice to talk about and all, but when the economy tanks and we’re facing grim business decisions, is it even relevant to today’s conversation? Looking back through history, many of the most effective brands
Continuing on the topic of gaming and shoestring entrepreneurship that can be pursued without much initial investment, here’s Zero-In this week: Gaming The Recession.
Concur, the expense management software maker, released its earnings for the second quarter of 2008. Subscription revenue growth was the main driving force behind their robust earnings. The company posted net income of $4.5 million or $0.09 a share, compared with $1.8 million or $0.04 a share in the corresponding quarter last year. Total revenue is
SM: What is your take on the Street’s understanding of how to analyze SaaS companies. Why are SaaS companies down so much? MG: It is coming around. I think SaaS gets put in the same bucket as tech. Right now there is a lack of visibility and understanding of how the future is going to