National Association of Realtors (NAR), whose over 1 million members are Realtors, is a century-old powerful trade association of real estate agents and brokers in US. Besides owning the word ‘Realtor’ as a registered trademark, the NAR has sufficient clout among the decision makers, which stems from its being the US’ third largest donor to
Google recently launched an offering called GoogleBase. In April 2006, SEO consultant Shimon Sandler reported that Google has launched what he termed as Google Real Estate in secret beta on top of this platform. Indeed, as Shimon pointed out, a search for the term ‘homes for sale’ in Google fetched the top result that offered
So, you thought realty was all about buying / renting a new house and moving in? Think again. It’s a $3 billion online industry and is said to give a whole new dimension to the property business. In this series, we will evaluate the online real estate category against the Web 3.0 framework. Real estate