Sramana Mitra: And these are people who are using online advertising? Steve Shine: They are all using online advertising. They are not monetizing from membership fees.
Sramana Mitra: That is a really great use case. Steve Shine: We have a number of exciting use cases where the gaming companies are coming to us. A small or medium business cannot afford the legacy architecture to be able to build up that platform to deal with that much data. It must be on
Sramana Mitra: So your core differentiation is to be able to handle very large volume data at very low latencies and power the business analytics layer on top? Steve Shine: We enable the business analytics like the BI tools, the analytic frameworks, or analytics applications. We do this all the way, connecting from the original
Steve Shine: People aren’t tapping into just any ERP system. They are tapping into applications and new forms of data sources that are either machine generated or cloud generated, social media, mobile and streams of data that are on an entirely different scale from anything that legacy technologies can deal with. Frankly, this is why
Steve Shine is the chief executive officer of Actian, which provides a reliable platform for customers to meet their real-time big data analytics needs. Steve studied at the University of Manchester and has more than 17 years of experience in the software industry. In this interview he talks about Actian and its unique value proposition,
Sramana Mitra: You are saying that the number and complexity of input variables are going to go up, creating greater accuracy. Saed Syad: Yes. If you have more variables, you have a chance to better understand the problem. But at the same time, traditional modeling can not support this type of change because of the
Sramana Mitra: So your system sits in between the advertiser and the different publisher venues into which you are placing those ads? Saed Syad: The publisher is on the other side. We are on the side of advertisers.
Sramana Mitra: One common experience I find myself having often is that I go to a website that I use to keep track of theaters, for example. Then I buy tickets to a particular show. But there is some sort of a re-targeting algorithm that has picked up that I was interested in this show