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The Web Startup Success Guide (Part 1):
Case Study of Mint.com

Posted on Saturday, Jul 4th

By Guest Author Bob Walsh [Bob Walsh begins a series of excerpts from his new book, “The Web Startup Success Guide”, with a case study of personal finance startup Mint.com and an interview with the company’s founder and CEO, Aaron Patzer.] Bob: Let’s start with how you decided that Mint.com was something you wanted to

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Redesign That: Online Personal Finance (Part 3)

Posted on Saturday, Feb 14th

By guest authors Charles W. Bush and Kathy Hwang of 3Strand Innovation, a brand, design and business consultancy. This week we’re reviewing three more money management websites: Finicity/Mvelopes, Quicken and PNC Virtual Wallet. Finicity/Mvelopes Overview: This company is okay at everything but not special in any way. It charges you $13.20 per month (which is

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Redesign That: Online Personal Finance (Part 2)

Posted on Saturday, Feb 7th

By guest authors Charles W. Bush and Kathy Hwang of 3Strand Innovation, a brand, design and business consultancy. Last week, we proposed that money management websites (e.g. Quicken) could use a serious design overhaul. To start that design process, we’ll take a sweep of the market landscape. This week we’re reviewing three popular websites: Mint,

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