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pura vida
Best of Bootstrapping: Bootstrapped Pura Vida to $130M
If you haven’t already, please study our free Bootstrapping Course and Investor Introductions page. When we spoke in 2020, Pura Vida CEO Co-founder Griffin Thall and his partner had turned an investment of $200 into a $130 million company. Amazing execution! Sramana Mitra: Let’s start at the beginning of your journey. Where are you from? Where were you born
Best of Bootstrapping: Pura Vida Founders Bootstrapped to $130M
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. When we spoke in 2020, Pura Vida CEO Co-founder Griffin Thall and his partner had turned an investment of $200 into a $130 million company. Amazing execution! Sramana Mitra: Let’s start at the beginning of your journey. Where are you from? Where were you born and
Best of Bootstrapping: Pura Vida Founders Bootstrap to $130M
Pura Vida CEO Co-founder Griffin Thall and his partner have turned an investment of $200 into a $130 million company. Amazing execution! Sramana Mitra: Let’s start at the beginning of your journey. Where are you from? Where were you born and raised? What kind of background did you have? Griffin Thall: I grew up in LA.
Bootstrapping to $130M: Pura Vida CEO Griffin Thall (Part 3)
Sramana Mitra: What about your team? What kind of team did you need to make this happen? Griffin Thall: Right now, we have about 40 employees. Everyone is an amazing team member. They are creative and hardworking. A lot of our experienced team members have come from other surf brands or apparel brands.
Bootstrapping to $130M: Pura Vida CEO Griffin Thall (Part 2)
Sramana Mitra: What was the customer acquisition strategy on each track? Griffin Thall: For B2C, we would pass out bracelets to people in college campuses. We would go to street fairs. We would do anything that we could that was the grassroots to grow in marketing.
Bootstrapping to $130M: Pura Vida CEO Griffin Thall (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Griffin and his partner have turned an investment of $200 into a $130M company. Amazing execution! Sramana Mitra: Let’s start at the beginning of your journey. Where are you from? Where were you born and raised? What kind of background did you have?
