Thought Leaders in Big Data: Pubmatic CTO Anand Das and VP Engineering Sri Gopalsamy (Part 6)

Sri Gopalsamy: Forester has a research report based on the survey of over 110 publishers. They came back and said that this is one of their biggest problems in terms of aggregating multiple streams of data to get a holistic view. In fact, 56% of publishers agree that this is a big challenge for them.

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Thought Leaders in Big Data: PubMatic CTO Anand Das and VP Engineering Sri Gopalsamy (Part 5)

Sramana Mitra: Go to the 30,000-foot level in your industry and point to some open problems that you see ought to be solved that you see are not being solved in consideration of new startups. Anand Das: Let me just give you a brief overview of the kind of problems that are in the industry.

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Thought Leaders in Big Data: PubMatic CTO Anand Das and VP Engineering Sri Gopalsamy (Part 4)

Sramana Mitra: I want to ask you a specific question about the crossover between media and e-commerce. Let’s take the example of Mail Online for instance. This is a very big lifestyle publisher. Are you familiar with them? Sri Gopalsamy: Yes. Sramana Mitra: This is a big lifestyle site. They have hundreds of millions of

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Deal Radar 2008: PubMatic

I have watched Ad Networks cropping up everywhere over the last couple of years like mushrooms. How do you manage so many networks, and figure out which ones can make the most money for you if you are a publisher? Enter Pubmatic.