categories
HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
publishing
Re-engineering the Book Business: Blurb CEO, Eileen Gittins (Part 1)
I have written a few pieces on how the book publishing business needs to / is going to change because of the web. [Book Publishing Moves West? . Will the Digital Era Change Writing? . eBooks Future]. In this interview, I speak with Eileen Gittins, CEO of Blurb, who is attempting to democratize self-publishing by
Om Malik: Pioneering Blogs (Part 10)
Om discusses his vision for the company. SM: When you look at the scaling of the company, what is your vision? Where do you want to take it? OM: I want Giga Omnimedia to be a proper publishing company. Just like companies publish magazines and newspapers, we publish a web / blog hybrid. Just think
McClatchy & Yahoo! Ad Deal
In April 2007, Yahoo! entered in an alliance with McClatchy for online advertising. Yahoo! already has an agreement with a consortium of 12 newspapers and the current deal represents more than 264 newspapers across 44 states. McClatchy has discarded its plans of setting up a similar online ad partnership with Gannett and Tribune and decided
Monetizing Blogs via Ad Networks
We have spent a few weeks discussing online advertising and ad networks with the CEO of Adify. In this post, let’s take a look at how blogs would be able to leverage quality ad networks. Today, the notion of ‘A-List’ bloggers depends on 2 things: (a) Traffic (b) Content. Often, you find blogs with high
Defying Google: Adify CEO, Russ Fradin (Part 8)
SM: You are then providing the ad network infrastructure to these aggregators? RF. Yes, we are a technology and services platform that allows any network operator to build and maintain their own highly targeted ad network. If we had existed back in 2004 our pitch to FM would have been that instead of spending millions
Defying Google: Adify CEO, Russ Fradin (Part 5)
SM: Where do you see Federated Media? RF: I really like what they are doing. We don’t look at them as a competitor, but we look at them as broadly in a similar space to what we do, and they are very, very smart. For Google and Yahoo, it’s not that they don’t play in
Defying Google: Adify CEO, Russ Fradin (Part 2)
In this segment, Russ talks about the various players in the online ad network space. He classifies Google AdSense as a Direct Response Ad Network, while Yahoo is a bit more of a brand advertising play. SM: From your point of view, having been in the online advertising / ad network business since the beginning
McGraw-Hill: Beating the Street
McGraw-Hill is a leading provider of information services and serves the education, financial services, and business information markets. The Company is a major publisher of newsletters, magazines and printed books. It also distributes its information services over the Internet and other digital platforms, through trade shows and conferences and also through wireless and on-air broadcasting.
