Deal Radar 2008: Adify’s Market Taking Time to Develop

Adify is a vertical advertising platform co-founded by Russ Fradin with former Flycast co-founders, Larry Braitman and Richard Thompson. I interviewed Adify’s CEO, Russ Fradin in 2007.

Deal Radar 2008: PlayFirst Plays Casual Games Well

PlayFirst is a leading publisher of casual computer games. Based out of San Francisco, it is focused on creating shared casual game experiences around “lasting original brands” with emphasis on “rich story and character”. Few of the more popular PlayFirst titles include the Diner Dash series, Wedding Dash, Chocolatier and Dream Chronicles. My interview with

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Vertical Travel Ad Network CEO Cree Lawson (Part 9)

SM: What is your growth strategy? CL: Growing a network is pretty straightforward. You build out the sales team and you add more publishers. We plan to continue on these core aspects while establishing more specialization, new products and barriers to entry. We have plenty of room for growth both in publisher audience base (there

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Vertical Travel Ad Network CEO Cree Lawson (Part 8)

SM: Describe some of your team-building experiences. CL: From the start-ups I was associated with before TAN, I know that team building is perhaps the most difficult aspect of entrepreneurism (aside from spelling the word, of course). You start, and it’s just you and you are alone and you are screaming at the world, saying

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Vertical Travel Ad Network CEO Cree Lawson (Part 6)

SM: What stage are you at now? Revenue? Profitability? Traffic? Customers? Users? Advertisers? Any other metrics you track? CL: We ran the company at break-even for the first three years. We didn’t have a choice. All the profits went right back into the company (and a few to American Express and Mastercard). Now that we have

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Vertical Travel Ad Network CEO Cree Lawson (Part 5)

SM: What are your top target segments? CL: We’ve been called the “long tail of travel websites” but that’s not completely accurate. RandMcNally.com, LonelyPlanet.com, WAYN.com and AreaGuides.net are hardly long tail publishers. These are premium properties with deeply integrated advertising packages that command high CPMs. Generally speaking, we make most of our revenue comes from

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Vertical Travel Ad Network CEO Cree Lawson (Part 4)

SM: How big is the market? How do you calculate TAM? What is your business model? CL: We’ve reviewed a great deal of research on how large the market is for online travel advertising and very specifically banner advertising on travel websites. Forrester says that online travel advertising is an $8-billion-a-year industry in 2007, growing

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Vertical Travel Ad Network CEO Cree Lawson (Part 3)

SM: What was the market landscape like when you founded the company? CL: When we started Travel Ad Network, Google AdSense had just launched its textlink product and everything was about textlinks and performance advertising. No one talked about users; it was all about clicks. And the terms “branding” and “online” weren’t used in the

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