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profitero
Thought Leaders in Big Data: Keith Anderson, VP Strategy of Profitero (Part 5)
Sramana Mitra: Where are the opportunities to do new and innovative companies in this whole space? Keith Anderson: There’s at least a couple of ideas that spring to my mind. There’s always a diffusion of technology over time from the very high-end to the broader mainstream market. Think of technology that originated from the Department of
Thought Leaders in Big Data: Keith Anderson, VP Strategy of Profitero (Part 4)
Keith Anderson: Prices are really a key driver of that ultimate decision to buy from one retailer versus another. The manufacturers of course are wary of deflation. They don’t want a race to the bottom. They introduce policies like minimum advertised price (MAP). MAP policy is a policy that retailers and manufacturers enter into voluntarily.
Thought Leaders in Big Data: Keith Anderson, VP Strategy of Profitero (Part 3)
Keith Anderson: Besides exactly matching products, one of the fundamental, but not obvious ways we add value is through the matching of products that are not exactly identical. There is just one example—private label products, which are the products that the retailer sells under their own label or a private brand are often positioned as
Thought Leaders in Big Data: Keith Anderson, VP Strategy of Profitero (Part 2)
Sramana Mitra: Let me see if I’ve got this. You help retailers with pricing information and you help manufacturers optimize their channels through these retailers. Is that a good summary? Keith Anderson: That’s a great summary. The retailers also care about assortment. We can also help them, very efficiently, identify products that they don’t carry and
Thought Leaders in Big Data: Keith Anderson, VP Strategy of Profitero (Part 1)
Price personalization has been touted as the holy grail of e-commerce. This conversation brings to light the state of the union in the domain of price optimization, price intelligence, and price personalization. Sramana Mitra: Let’s start by setting some context for our audience of what Profitero does and what your background is. Keith Anderson: Profitero
