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product launch
The iPhone as a Minimum Viable Product Archetype
Posted on Sunday, Feb 24th
By Lance Glasser, Guest Author One of the more central concepts in product marketing is the minimum viable product. Especially when entering a new market, the question of what functionality to include in a product and what to leave out is critical to a timely and successful product launch. Leave out too much and the
A Tale of Two Product Introductions
Posted on Monday, Jul 9th
By Frank Levinson, Guest Author Both the Nintendo Wii and Apple’s iPhone experienced terrific product acceptance but how the two companies handled that success tells us something about Japanese and American product introductions. The Wii was introduced in November 2006 and was an instant hit with its more active approach to the traditional video game
