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Thought Leaders in E-Commerce: Jeff Cohen, General Manager of CampusBooks (Part 4)

Posted on Thursday, Feb 12th

Sramana Mitra: The students are making $8,000 to $10,000 a year and you have about 100 of these kinds of sites that you’re working with? Jeff Cohen: I can’t give specific numbers but we have sites that do $100,000 a year in sales and we have sites that do multiple millions a year. They can

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Thought Leaders in E-Commerce: Jeff Cohen, General Manager of CampusBooks (Part 3)

Posted on Wednesday, Feb 11th

Jeff Cohen: Let’s say you are at the University of Denver and you wanted to open up a local online textbook price comparison and market it on campus to all the people you know—that was easy to do. But it was difficult to take that concept at an individual campus level and scale it across

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