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Building A Profitable, Steady Growth Subscription Business: Expensify CEO David Barrett (Part 7)

Posted on Saturday, Aug 30th

Sramana Mitra: Why do you need to filter the needs? From what you described, it sounds like the system is pretty self-correcting or self-converting? David Barrett: It is. Most of our time is spent minimizing the number of times that you will need to reach out to us. For example, it’s possible that we can

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Building A Profitable, Steady Growth Subscription Business: Expensify CEO David Barrett (Part 6)

Posted on Friday, Aug 29th

Sramana Mitra: At that point, you said you were charging subscriptions. Was anyone paying for subscription? David Barrett: That’s interesting as well. At that time, we weren’t charging. In fact, we didn’t intend to charge for a long time. We raised our million dollars, did our pivot and were doing expense reports. This business was going to

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Building A Profitable, Steady Growth Subscription Business: Expensify CEO David Barrett (Part 5)

Posted on Thursday, Aug 28th

Sramana Mitra: What kind of customers did you gain traction with? David Barrett: We did a couple of things. Most of the important things we did were, frankly, just by accident. I would say that the genius of Expensify is not that we have some great insight into the market, rather we knew we didn’t

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Building A Profitable, Steady Growth Subscription Business: Expensify CEO David Barrett (Part 4)

Posted on Wednesday, Aug 27th

Sramana Mitra: Who was your co-founder? How did you know him? Why him? David Barrett: His name is Witold Stankiewicz. He was my first hire at Red Swoosh. After I got fired, within a couple of weeks, everyone else quit. I was what was really holding that team at Akamai. They brought in some other

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Building A Profitable, Steady Growth Subscription Business: Expensify CEO David Barrett (Part 3)

Posted on Tuesday, Aug 26th

David Barrett: Since they thought they were approving something else, they went along with it. In the first year of getting through that barrier, there were many false starts. It was a very depressing and difficult time. The most important piece of advice I would give anybody while going through this difficult time where you’re trying to

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Building A Profitable, Steady Growth Subscription Business: Expensify CEO David Barrett (Part 2)

Posted on Monday, Aug 25th

Sramana Mitra: You joined that company in what capacity? David Barrett: Titles in startups are pretty meaningless, but I was the technology guy. I guess you could call me Head of Engineering or CTO. Travis wasn’t the programmer. I started off doing everything, and then I hired a team under me to help me out. Sramana

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Building A Profitable, Steady Growth Subscription Business: Expensify CEO David Barrett (Part 1)

Posted on Sunday, Aug 24th

VCs in Silicon Valley want financial levers that allow you to grow with a hockey-stick curve. Expensify doesn’t have that. In my opinion, however, they have built an excellent, profitable, steady growth subscription business that has an attractive viral characteristic. The business, at some point, may accelerate naturally, but as David notes, the levers are

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