Turn Logic into Magic (4)

By Dominique Trempont, Guest Author The success of Starbucks is outstanding. Howard Schultz recognized and understood what is a cafe in Europe: a safe place to meet, a place not be alone, an engaging staff, conversation, good drinks and simple food. He designed the customer experience in detail, executed and scaled. He came up with

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Apple: End-to-End Design

By Dominique Trempont, Guest Author Apple goes one notch further and designs an end-to-end consumer experience for its products, store and on-line experience, customer service, support, product manuals and packaging. That passion for meaningful details in every aspect carefully crafts the Apple consumer experience to produce the “whaaow” effect.

Crisp Design Enjoys Premium Pricing

By Dominique Trempont, Guest Author In kitchen appliances, Alessi and Cuisinart come to mind for their excellent design. They produce objects and kitchen appliances that consumers display on their counters and tables. Cuisinart products are intuitive to learn and use. They are high quality, save time and reduce or eliminate perceived complexity. They are intuitive

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