Sramana Mitra: The clustering itself is dynamic? Are you coming up with algorithmic clusters? Omer Artun: That is right. The platform we use runs on a Hadoop-based framework, and it is cascading frameworking. It also has algebraic contruction tecniques (ART) integrated. This way, we can run these algorithms in a scalable, multi-tenant way. Basically, each
Sramana Mitra: What kind of customers were you working with before you raised the money? You mentioned that you built your business in a bootstrap mode, and then demand for your company or products went up. That is when you decided to move to Silicon Valley. Tell me a bit about what happened in the
Omer Artun is the founder of AgilOne, a company which provides cloud-based predictive customer analytics. He studied at Brown University and holds a PhD in computational neuroscience/machine learning and physics. He previously worked for McKinsey & Company and for the marketing division of Best Buy. Seven years ago he decided to found his own company
Sramana Mitra: How did you convince your first couple of customers to go with you? Omer Artun: They were people whom I helped as a consultant. Once I built up trust with them, I told them I could do what this other vendor was doing for them much cheaper and better. That is how I
Sramana Mitra: What e-commerce systems do they work with? Omer Artun: This doesn’t matter to us. It is a rest API. Any e-commerce system can pull the data out of it. If you think about the day in a life of a marketer, we are trying to do other things than just starting up recommendations