Sramana Mitra: To be perfectly honest with you, I flatly turn down all of these requests. Corbett Drummey: One of the cool things about Popular Pays is that although a brand can use our search tool and find an influencer, we also have an app where creators can view all the open gigs, and they
Sramana Mitra: What kind of content are we talking about that Samsung promotes? What kind of influencers are propagating that content? What are the business terms that you are seeing? Corbett Drummey: You can use us to create content of almost any type. We’ve done everything from tweets, blog posts to longer form videos. Most
This discussion explores the evolution of influencer marketing and how brands are working with content creators to gain credibility and leverage. Sramana Mitra: Let’s start by introducing our audience to yourself as well as to Popular Pays. Corbett Drummey: I’m the CEO and Co-Founder of Popular Pays. We started in Chicago and did a stint