categories
HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
platform strategy
Salesforce.com’s Incubator: René Bonvanie (Part 4)
Here we review the details of the terms. Companies pay $20,000 per cubicle per year for the Incubator, and in exchange they receive training, facilities and access to expertize. SM: Does that $20,000 also give them access to the SalesForce.com platform? RB: We do not charge for building upon the platform. When you start to
Salesforce.com’s Incubator: René Bonvanie (Part 3)
Here, René explains the benefits Salesforce.com receives from the Incubator initiative. The idea is very new to the marketplace, so the effectiveness of it remains to be seen, although common sense indicates this is a solid business plan which we are bound to see replicated in many industries from this point on. SM: What is
Salesforce.com’s Incubator: René Bonvanie (Part 2)
Salesforce.com has developed a truly intriguing concept with the Incubator. I wanted to get a bit of background on the history of the project before we delved into how its working. SM: I am going to focus our discussion primarily on the Incubator, however feel free to include experiences from the broader AppExchange. What was
Salesforce.com’s Incubator: René Bonvanie (Part 1)
René Bonvanie is Senior Vice President and General Manager, AppExchange and Developer Marketing at Salesforce.com. Rene has responsibility for the marketing and strategic direction of the AppExchange on-demand platform and developer marketing through the ApppExchange Developer Network. AppExchange is a novel new business strategy which allows SalesForce to develop symbiotic relationships with established and emerging
