Bootstrapping a Tech Company by an English Major: Kevin Groome, Founder of Pica9 (Part 4)

Sramana Mitra: How big was that deal with Marriott? Kevin Groome: At that time, not that big. It was less than $100,000 a year. They are now our largest client. They spent probably $30 million with us. Sramana Mitra: $100,000 for a small company year-over-year is not a small amount of money.

Bootstrapping a Tech Company by an English Major: Kevin Groome, Founder of Pica9 (Part 3)

Sramana Mitra: Let me start driving you towards the entrepreneur journey story. When you decided to launch this, who developed the software? How did you finance the software development and getting to a product? The idea came from a particular client situation where you experienced this problem. You have an understanding of the pain point.

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Bootstrapping a Tech Company by an English Major: Kevin Groome, Founder of Pica9 (Part 2)

Sramana Mitra: How long did you stay in that advertising agency? Kevin Groome: In 1998, I began to make a transition. There were two reasons why. One was we began to see that the advertising business was shifting. Even then, we could feel that the advertising industry’s old model, which was formed in the 60’s,

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Bootstrapping a Tech Company by an English Major: Kevin Groome, Founder of Pica9 (Part 1)

Kevin has done an excellent job of bootstrapping his tech company without a tech background. Inspiring story for many in his shoes. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?