Best of Bootstrapping: English Major Bootstrapped a Tech Company

If you haven’t already, please study our free Bootstrapping Course and Investor Introductions page.  Kevin Groome, Founder of Pica9, had done an excellent job of bootstrapping his tech company without a tech background when we spoke in 2019. Inspiring story for many in his shoes. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you

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Best of Bootstrapping: An English Major who Bootstrapped a Tech Company

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Kevin Groome, Founder of Pica9, had done an excellent job of bootstrapping his tech company without a tech background when we spoke in 2019. Inspiring story for many in his shoes. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from?

Read Full Article »

Best of Bootstrapping: English Major Bootstraps a Tech Company

Kevin Groome, Founder of Pica9, has done an excellent job of bootstrapping his tech company without a tech background. Inspiring story for many in his shoes. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? Kevin Groome: I grew

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465th 1Mby1M Entrepreneurship Podcast With Kevin Groome, Pica9

Kevin Groome, Founder at Pica9, discusses his journey of building a capital efficient company with just friends and family financing.

465th Roundtable Recording on November 14, 2019: With Kevin Groome, Pica9

In case you missed it, you can listen to the recording here: 465th 1Mby1M Roundtable November 14, 2019: With Kevin Groome, Pica9

Bootstrapping a Tech Company by an English Major: Kevin Groome, Founder of Pica9 (Part 7)

Sramana Mitra: I’d like to cover this CEO transition, which is always a tricky thing to do. For founders to let go and bring on a new CEO is a tricky transition. How did you do it? What wisdom do you have to offer for people who are trying to do that? Kevin Groome: Let

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Bootstrapping a Tech Company by an English Major: Kevin Groome, Founder of Pica9 (Part 6)

Sramana Mitra: What’s the next major inflection point? Kevin Groome: The introduction of Campaign Drive. We kept on building the software and getting more of our legacy customers over to the SaaS platform, which was an enormous risk point. By 2014, we were able to say that we had 90% of our legacy customers on

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Bootstrapping a Tech Company by an English Major: Kevin Groome, Founder of Pica9 (Part 5)

Sramana Mitra: How many clients did you have in 2007? Kevin Groome: Brands under management were 40. Billing relationships were probably 15. Sramana Mitra: What kind of revenue level were you at? Kevin Groome: We were at around $1.6 million in subscription revenue. We used to call ourselves an ASP.