Sramana Mitra: What channels are most of your content distributed on? Is it social media? Is it Facebook? Peyman Nilforoush: We assumed the same thing, that most of it will be on Facebook. However, it’s very specific to the kind of content. For example, we have a lot of B2B clients. A lot of times
Sramana Mitra: Are you talking about the category that Outbrain and Taboola have been in? Peyman Nilforoush: They are the ad networks. Sramana Mitra: They were in the business of propagating and pushing content.
Sramana Mitra: What was the name of your ad network? Peyman Nilforoush: NetShelter. Sramana Mitra: What years were these? Peyman Nilforoush: From late 1999 to 2008. In 2008, we raised $26 million in venture capital. We moved to San Francisco in 2009 and started building out the company and scaling it out. We ended up
Peyman has done two startups in the ad network and content network field, and this discussion takes us through that journey. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?