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Building a Capital Marketplace for Mid-Market Businesses: Axial CEO Peter Lehrman (Part 7)

Posted on Thursday, Dec 17th

Sramana Mitra: Was that $1 million in the beginning the only capital infusion or have you had other capital infusions? Peter Lehrman: Since then, we’ve raised another $20 million. Sramana Mitra: Walk me through the chronology of those rounds of financing. Peter Lehrman: The subsequent $20 million has been raised across three financing rounds. The

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Building a Capital Marketplace for Mid-Market Businesses: Axial CEO Peter Lehrman (Part 6)

Posted on Wednesday, Dec 16th

Sramana Mitra: How do you acquire members for your community? What is the marketing strategy? How do people find out about you? Peter Lehrman: We have a couple of different strategies for the different markets that we’re pursuing. We pursue sources of capital and the investment banking and business brokerage community. Beginning in 2014, we

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Building a Capital Marketplace for Mid-Market Businesses: Axial CEO Peter Lehrman (Part 5)

Posted on Tuesday, Dec 15th

Sramana Mitra: You were providing the management tools on the transaction but you were also making those connections. Peter Lehrman: Yes. At the core of Axial is a search engine that looks at the data related to the company that is raising capital or is for sale. It looks at all the data that is

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Building a Capital Marketplace for Mid-Market Businesses: Axial CEO Peter Lehrman (Part 4)

Posted on Monday, Dec 14th

Sramana Mitra: What kind of traction did you see? With that industrial manufacturing concentration, what kind of traction did you see in the beginning? Peter Lehrman: Very quickly, we had customers willing to pay us a couple of hundred dollars a month on the demand side. The private equity community was ready to pay –

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Building a Capital Marketplace for Mid-Market Businesses: Axial CEO Peter Lehrman (Part 3)

Posted on Sunday, Dec 13th

Sramana Mitra: How much are we talking? What kind of capital base did you start with? Peter Lehrman: About a million. Sramana Mitra: How did you bring this two-sided marketplace together? There’s always a chicken and egg in marketplaces. What was your strategy to bridge that? Peter Lehrman: We built two products and launched them

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Building a Capital Marketplace for Mid-Market Businesses: Axial CEO Peter Lehrman (Part 2)

Posted on Saturday, Dec 12th

Sramana Mitra: In the event that you’re using equity as a financial instrument, is the expectation exit or do you also do dividend style financing? Peter Lehrman: We don’t do any of it. We’re the platform that connects the entrepreneurs with the investors. Those decisions are determined by the investors in partnership with the entrepreneurs

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Building a Capital Marketplace for Mid-Market Businesses: Axial CEO Peter Lehrman (Part 1)

Posted on Friday, Dec 11th

Capital marketplaces are quite the trend these days. This story traces the evolution of Axial. This is a very different marketplace from AngelList. Sramana Mitra: Let’s start with some context and background of your personal journey. Where are you from? Where were you born, raised, and in what kind of background? Peter Lehrman: I was

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