Prospering Amidst the Real Estate Meltdown: Trulia CEO Pete Flint (Part 7)

SM: Are you seeing a lot of transactions in very inexpensive real estate? PF: The annualized transaction rate is 5 million units right now. That compares to 7 million at the peak. It is a fairly steady pace. In certain regions 80% of all transactions are distressed, meaning they are either short sales or foreclosures.

Prospering Amidst the Real Estate Meltdown: Trulia CEO Pete Flint (Part 6)

SM: Newspapers are definitely struggling, especially with their top classifieds such as jobs, travel and real estate. PF: That market is absolutely gone for them. Most of it has moved online; some of it has evaporated. Total spend has come down. We provide free to list.

Prospering Amidst the Real Estate Meltdown: Trulia CEO Pete Flint (Part 5)

SM: How many consumers are you touching right now? PF: Over 5 million unique users monthly. Trulia is one of the largest real estate sites in the US and is growing very rapidly. We want to grow more.

Prospering Amidst the Real Estate Meltdown: Trulia CEO Pete Flint (Part 4)

SM: You were also providing information regarding the price surrounding properties had sold for. Where was that data coming from? PF: Initially it was coming from listing agents who said they sold a property. They were promoting the fact that they had sold the property, so we simply tagged the property as sold and gave

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Prospering Amidst the Real Estate Meltdown: Trulia CEO Pete Flint (Part 3)

SM: When you launched, what was your thesis regarding your ability to solve the various problems you identified? PF: Initially we were very focused on the consumer side. That was our perspective, and we felt it was the primary problem which needed to be solved. We approached the challenge from two key perspectives.

Prospering Amidst the Real Estate Meltdown: Trulia CEO Pete Flint (Part 2)

SM: What roles did you play when you took that journey with LastMinute.com? PF: I did a bit of everything. Initially it was business development.

Prospering Amidst the Real Estate Meltdown: Trulia CEO Pete Flint (Part 1)

SM: Take me back to where your story begins. What is your background? PF: I was born just outside of London. My father is a professor of chemistry and my mother is an ancient history high school teacher.