During the dotcom heydays, two companies had caught my eye: online diamond jewelry retailer BlueNile and online gift retailer RedEnvelope.
My definition of Web 3.0 is one of the most popular entry points into this blog. In it, I proposed the vision of a web which becomes increasingly verticalized by “Context”, and the relevant Content, Community and Commerce elements are successfully mashed up “in Context”. I also proposed 2 other elements: Vertical / Contextual Search,
I have already written a few pieces addressing the disjointed nature of the Web whereby you go one place for content, another for community, and a third for commerce; the most notable of these pieces is the popular 4C: Yahoo’s Turnaround Formula. Let’s quickly recap the terminology: 3C = Content, Commerce, Community | 4th C