Cracking the Very Small Business Market: PayCycle CEO Jim Heeger (Part 3)

There are 5.2 million small businesses registered with the IRS who have 20 employees or fewer. This is obviously a tremendous market which has largely remained untapped and ignored. SM: How would you define the portion of the small business market that Intuit was focusing on? Was it under 100 employees, or under 1,000 employees?

Read Full Article »

Cracking the Very Small Business Market: PayCycle CEO Jim Heeger (Part 2)

SM: A key issue with small business facing products is how do you reach your customers, give that it is such a fragmented market. What did Intuit do? JH: It was a direct marketing play. Historically, as computers came down from the enterprise level (the IBMs of the world), they went to the mini computer

Read Full Article »

Cracking the Very Small Business Market: PayCycle CEO Jim Heeger (Part 1)

For years, I have looked at the small business market as an opportunity that technology vendors need to attack. For years, however, the common wisdom in the venture circles have been that it is much too difficult to sell to small businesses. With the advent and popularity of Software-As-A-Service (SaaS), this sentiment has started changing.

Read Full Article »

One more for the “very” small

Paycycle is addressing the 5.5 Million small businesses with employees fewer than 25 people, with a payroll management service including all sorts of taxes and deductions. This is essentially the same space as Paychex, ADP, and Intuit, only going after the very small businesses. They have 18,500 customers, did $4 Million is sales last year, expecting to double this year, and growing steadily by 100% year-over-year each quarter.

Saluting the “very” small enterprise

Way Systems an extremely simple value proposition, to be able to process transactions using cell-phones! Millions of mobile merchants – from Pizza delivery boys to Avon door-to-door reps to taxis to plumbers – can now become networked!