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Time Warner’s Ad Network Move

Posted on Monday, May 14th

In a previous post, I discussed Time Warner’s digital media strategy. In this one, I will analyze their move into Ad Networks, via an investment in Adify, a small company providing technology infrastructure services for building and running ad networks. [If you are new to the field on online advertising, please read my interview with

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Eager Parents

Posted on Wednesday, Jan 17th

Here’s our report on Parents from the Segments and Lifestyles Series. 2007 could well be the year of the networked parents. Only other parents have the patience to listen to the endless details of kids’ stories that every parent has and wants to share, making this is a terrific social networking category! And given how

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