Sramana Mitra: This is very interesting. The way you’ve stepped through the line of thinking of why you’ve arrived at these decisions is very instructive. Where are your schools? Pallav Pandey: All over India. These schools are very different from typical SME clusters. SME clusters are very local. That is not how schools are. Schools
Sramana Mitra: Education is the only passport to get to the next level. Pallav Pandey: Absolutely. Everybody in India is very clear that if I have to go to the next level, it is my child who can take me there if educated properly. People are spending on education. If you are able to do
Pallav Pandey: Then we had another divine intervention, I would say. He started collecting whatever money was due from schools so that he can pool up whatever was left. He said, “There is one school in Delhi which was opposite to your house. They were supposed to pay us some amount. They’re not paying us.
Sramana Mitra: I have coached and mentored hundreds of thousands of entrepreneurs. As a rule, I advise people not to follow this principle of releasing a free app or any kind of free service thinking that we will figure it out later. I want you to hypothesize that you are going to do a free
Sramana Mitra: What you did had a major impact. Pallav Pandey: They did that and they swept the election. While we were consulting them, something crazy happened. There was a batchmate of mine in the US. He was consulting for McKinsey. He was after my life. We were doing some interesting stuff, but it was
Pallav is a serial entrepreneur and one of the cofounders of Knowlarity. Readers may recall our Knowlarity story as told by Ambarish Gupta. Pallav’s newest venture is a fantastic case study in positioning and Go-to-Market Strategy for EdTech. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were