Outsourcing: Josh Lieberman, Co-Founder of KMS Technology, Atlanta and Ho Chi Minh City (Part 3)

Sramana Mitra: That’s the real winning story. Josh Lieberman: Absolutely. SM: In India, no matter where you are … in the big cities, you’re looking at 30% attrition. In the smaller cities, you’re looking at 20% attrition. That’s the real problem. If you’re looking at below 5% attrition, that is the real winning story.

Outsourcing: Josh Lieberman, Co-Founder of KMS Technology, Atlanta and Ho Chi Minh City (Part 2)

Sramana Mitra: Now we understand the positioning of the company. Tell us, what is the unique selling proposition (USP)? Within outsourced product development, what is your company’s USP? How do you differentiate, and what do you pitch that is compelling to your customers? Josh Lieberman: Up to now we have had zero sales or marketing.

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Outsourcing: Josh Lieberman, Co-Founder of KMS Technology, Atlanta and Ho Chi Minh City (Part 1)

Founded in 2009, KMS Technology partners with clients that range from startups to Fortune 500 companies to provide software development services such as research and development, product innovation and management, application management, testing, support, professional services, and staff augmentation. Sramana Mitra: Hi, Josh. Let’s start with some background about you and KMS Technology. Josh Lieberman: I’ll

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Outsourcing: Million-Dollar Freelancer: A1 Future CEO Srish Agrawal, Kolkata, India (Part 5)

Sramana Mitra: Help me tie these two together. The media buying that brought you the right traffic to your website, how does that translate into trust and reliability? Srish Agrawal: In order to build trust and reliability, you need a client base. Once you have that initial trust, using that initial trust that you’re able

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Outsourcing: Million-Dollar Freelancer: A1 Future CEO Srish Agrawal, Kolkata, India (Part 4)

Sramana Mitra: That’s wonderful. In fact, I would say that’s easier to do in Calcutta than in other parts of India and easier to do in other, smaller cities in India than a Bangalore or Bombay because the attitudes of people working in Bangalore, Bombay and so on is mercenary. They’re not interested in this

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Outsourcing: Million-Dollar Freelancer: A1 Future CEO Srish Agrawal, Kolkata, India (Part 3)

Sramana Mitra: Where do you hire from now? In the course of the last 10 years, what has been your hiring strategy? Srish Agrawal: Either we hire from art colleges in Calcutta or we also advertise and invite people to come down to our office. We give them a piece of paper and ask them

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Outsourcing: Million-Dollar Freelancer: A1 Future CEO Srish Agrawal, Kolkata, India (Part 2)

SM: What kind of price range did you have for these projects? Let’s say you did a mockup in 2002, 2003 time frame. What size project would you expect to get from that bid? SA: Normally, the projects were between $200 and $600. That was the range we were working on. $200 to $600 was

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Outsourcing: Million-Dollar Freelancer: A1 Future CEO Srish Agrawal, Kolkata, India (Part 1)

The founders of Elance, Freelancer.com, and others perhaps never envisioned that one day smart, industrious, and innovative contractors would use the freelance work platforms to build million-dollar businesses. Srish Agrawal, CEO of A1 Future Technologies created accounts on Elance and Scriptlance, which was acquired by Freelancer.com in July 2012, and before long, he found himself

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