After Oracle, Anneke started telesales at a company called Neuron Data. For people who do not recognize it, they were in the Expert Systems area, so when people say you cannot sell complex technology over the phone, she points to Neuron Data and says “if you can sell expert systems without a field sales visit,
Anneke Seley is the CEO and founder of Phone Works, which creates teams and processes to help companies maximize their Inside Sales. Telesales, and the combination of Telesales with Websales, is creating a new selling methodology that I have referred to as TeleWebSales. Phone Works is one of top consultants in this space and to
Informatica Corporation (NASDAQ: INFA) is a leading data integration enterprise that serves over 2,850 companies worldwide for their end-to-end data integration needs. The various enterprise-wide data integration and data quality solutions that its products support encompass a vast range including data consolidation, data synchronization, data governance, and data warehousing. INFA’s data quality products also support
As a smaller company, Concur does have to compete in a very deliberate manner with industry stalwarts such as SAP and Oracle. In order to win, they must have a definite comparative advantage. Here I search to understand what Concur believes is their unique advantage. SM: When you compete with SAP, what is your competitive
SM: What are your top target segments? KR: We are finding a lot of success with Sales Operations managers, VP of Sales and also the CFO or Director of Finance at small and medium size companies. Those with a slightly distributed workforce and who don’t want the hassle of managing the cost associated with traditional
SM. Where did you get the idea for LucidEra? What is your domain experience in the Enterprise 3.0 business? KR: The idea developed in two stages. First, when I ran my Business Intelligence consulting company many years, it became obvious that while Business Intelligence solutions were common in large enterprises, they were rare in small
SM: So your professional career began at Oracle. KR: Yes. I left Oracle to get a business degree at Stanford University. When I graduated in 1994, I started a consulting company called Emergent that focused on designing and building Business Intelligence solutions for large companies. We were acquired by Keane (a public systems integration company)
We have had lots of discussions about Enterprise 3.0. In this interview, I will be speaking with Ken Rudin, CEO of Lucidera, a young company attempting to become a leader in the massive Business Intelligence market by applying Enterprise 3.0 principles. Readers, note that Ken is an experienced serial entrepreneur, and you will learn much