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or shani
Thought Leaders in Artificial Intelligence: Adgorithms CEO Or Shani (Part 7)
Sramana Mitra: In One Million by One Million, we are huge fans of the bootstrapping entrepreneurs. In fact, we have this mantra of Bootstrap first, Raise money later. We are very much in your camp in terms of the way we think about businesses. It’s not like we have anything against raising money but there’s
Thought Leaders in Artificial Intelligence: Adgorithms CEO Or Shani (Part 6)
Sramana Mitra: How do you charge? Or Shani: We charge is take a percentage of the media spend. Sramana Mitra: You operate like an advertising agency essentially. Or Shani: Yes, a little bit. I think it might come up to the same numbers in terms of cost or percentage. At the end of the day, the
Thought Leaders in Artificial Intelligence: Adgorithms CEO Or Shani (Part 5)
Sramana Mitra: In the example with the email system, you’re saying that you prefer to do all the delivery from your email marketing systems. You have a lot more control over the trial and error process. How do you control the Facebook system? You’re not going to be delivering those ads. Those ads are going
Thought Leaders in Artificial Intelligence: Adgorithms CEO Or Shani (Part 4)
Sramana Mitra: Do you do this through your own email marketing system or do you interface with other email marketing systems and optimize as an add-on? Or Shani: We can do both. We usually prefer people sending things through us. It depends on the integration, process, and the state of the client, but we really
Thought Leaders in Artificial Intelligence: Adgorithms CEO Or Shani (Part 3)
Sramana Mitra: Help us understand the how. I’m going to give you some scenarios and you tell me how your technology will take that scenario and optimize it. The first one is email marketing. Email marketing is one of the things that you optimize. We run email marketing campaigns on a regular basis. The platform
Thought Leaders in Artificial Intelligence: Adgorithms CEO Or Shani (Part 2)
Sramana Mitra: Tell me a bit about what kind of customers you are working with. Take us through a few use cases of how your technology is being leveraged by our clients. Or Shani: We have clients in every size, shape, form, and language. Some are big Fortune 500-type companies and some others are small.
Thought Leaders in Artificial Intelligence: Adgorithms CEO Or Shani (Part 1)
I believe, over time, the entire profession of media buying will be obliterated. Algorithms will do all the work. This is one of the sectors most vulnerable to be entirely automated by AI. Or Shani speaks on the theme and provides a great example of what is already happening. Sramana Mitra: Let’s start by introducing
