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HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
online video advertising
Deal Radar 2009: Grab Networks
According to a February 2009 ComScore report, millions of consumers have begun watching short video clips frequently throughout the day. Over 75 percent of the US Internet audience, or more than 145 million people, view videos online. Further, the average online viewer watches 312 minutes (5.2 hours) of video per month, that in segments of
Deal Radar 2009: SpotMixer
There’s no question that shrinking ad budgets and the decline of print ads have shaken the foundations of traditional and often powerful media outlets, from ABC to the Boston Globe. Online video advertising, however, is growing in this poor economy, albeit at a slower place. One company taking advantage of this growth is One True
Deal Radar 2009: Jivox
Directories such as the Yellow Pages are still important marketing tools for small and medium sized businesses. But with the services of companies such as Jivox, which specializes in online video advertising, small business owners can use DIY online marketing and communications tools to develop the same kind of sophisticated advertising as larger players. Founded by Diaz Nesamoney
Deal Radar 2008: Mixpo
Mixpo—a Seattle-based company—offers a platform to simplify the process of handling multimedia on the Internet. Aimed at small and medium business owners, the company concentrates on providing tools to simplify the task of modifying and posting ads online. Unlike other companies in the segment that are still concentrating on video sharing, Mixpo is focused on
Deal Radar 2008: Adap.tv Trying to Tackle the Video Ad Problem
After the success of shopping.com (now owned by eBay), Amir Ashkenazi, stepped into the hairy world of video advertising through his recently founded Adap.tv in Nov 2006. It claims to provide publishers and advertisers the best tool to make video ads more effective without interrupting the streaming flow. [see interview: Cracking the Online Video Monetization
Cracking the Online Video Monetization Nut: Adap.tv CEO Amir Ashkenazi (Part 10)
We conclude our conversation with a brief discussion about Google, and any potential impact it may have on Adapt.tv, including competing for talent. SM: Which companies are out there that you find interesting, who have good approaches, besides yourselves? AA: We obviously think the approach should be viewer friendly, effective monetization. I think it is
Cracking the Online Video Monetization Nut: Adap.tv CEO Amir Ashkenazi (Part 9)
According to Amir, the learning system is an important aspect which will lead to optimized ad campaigns for content providers. Is it? I’m still very skeptical … SM: I see, so what you are basically doing is trial and error while the learning system figures out effectiveness, and then you push ads out accordingly. AA:
Yahoo’s Video Monetization
In June 2006, Yahoo! Video was launched to promote online video sharing. The service allows visitors to search online video clips produced by partners as well as independent content providers. Yahoo shows video content from associate sites including Discovery Communications, CBS News, Buena Vista Pictures and VH1. Yahoo also has exclusive rights to show clips
