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HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
online travel
Vertical Travel Ad Network CEO Cree Lawson (Part 6)
SM: What stage are you at now? Revenue? Profitability? Traffic? Customers? Users? Advertisers? Any other metrics you track? CL: We ran the company at break-even for the first three years. We didn’t have a choice. All the profits went right back into the company (and a few to American Express and Mastercard). Now that we have
Vertical Travel Ad Network CEO Cree Lawson (Part 4)
SM: How big is the market? How do you calculate TAM? What is your business model? CL: We’ve reviewed a great deal of research on how large the market is for online travel advertising and very specifically banner advertising on travel websites. Forrester says that online travel advertising is an $8-billion-a-year industry in 2007, growing
Vertical Travel Ad Network CEO Cree Lawson (Part 3)
SM: What was the market landscape like when you founded the company? CL: When we started Travel Ad Network, Google AdSense had just launched its textlink product and everything was about textlinks and performance advertising. No one talked about users; it was all about clicks. And the terms “branding” and “online” weren’t used in the
Vertical Travel Ad Network CEO Cree Lawson (Part 1)
In the world of entrepreneurship, a universally accepted doctrine is doing more with less. In this case study series, I bring you an entrepreneur who has done exactly that. Cree Lawson, founder and CEO of Travel Ad Network (TAN), is our guest this time, and will share his story with all its blood, sweat and tears.
Deal Radar 2008: Kayak Consolidates Travel
As we have discussed, Online Travel is a large category, and active in entrepreneurship. Web 1.0 produced giant companies (Expedia, Travelocity, Orbitz, Priceline), and in Web 2.0 we have a couple of vertical search engines that are pulling ahead. Kayak, the world’s largest travel search engine, receives more than 6 million unique visitors per month.
Online Travel and Orbitz, Expedia, Priceline
I wondered earlier if Priceline (PCLN) would reach its all-time dot.com high of $104/share ever again. The company not only reached the target but exceeded it, and is currently trading at $120/share. Priceline recently posted earnings for Q3 totaling $104.4 million versus $48.8 million in the same period a year ago. Excluding one-time items, Q3
Web 3.0 & MSN (Part 2)
Vertical Strategy MSN (an abbreviation of Microsoft Network) is a collection of Internet services provided by Microsoft. MSN provides a range of Internet services and it services have changed significantly since its release. We will take a look at the Company’s various online businesses below, with a special emphasis on its verticals. Horizontal Search MSN
Web 3.0 & Yahoo! (Part 4)
Acquisition Strategy Yahoo! has made several acquisitions this year, primarily in display advertising. The key acquisitions were MyBlogLog, Right Media, BuzzTracker, Rivals.com, Zimbra and BlueLithium. Of these, RightMedia and Blue Lithium are good moves to consolidate its Ad Networks position, but Zimbra, in my opinion, is not a good acquisition. I feel Yahoo! can improve
