Sramana Mitra: I’m going to switch gears a little bit. If you were to advise entrepreneurs who are interested in working in the domain of online education, where would you point them? Where do you see open opportunities to build businesses in? Todd Hitchcock: There are a lot of inflection points. We know that there
Sramana Mitra: That’s only true if you’re looking at those local types of businesses. We work globally and we work on only digital entrepreneurships – IT, IT-enabled services types of businesses. That’s non-local and a lot of it is very scalable. We’re seeing a lot of interest from entrepreneurs all around the world – not
Sramana Mitra: In what kinds of disciplines are you seeing the maximum online adoption? Is it engineering, nursing, or business? Todd Hitchcock: Traditionally, there has been a lot of growth in business and engineering. We see a tremendous amount of growth in healthcare professions. We see growth in degree programs that are associated directly with
Sramana Mitra: In these cases, are the universities providing the content and you’re providing the delivery framework? Are you also providing content? Todd Hitchcock: I’ll walk you through the component. After we’ve done the market assessment, we engage with the university and talk about all of the services that need to be in place in
Sramana Mitra: Any particular discipline or is it across the board? Todd Hitchcock: It’s funny you should ask that one. How we determine whether or not to partner with an institution is not like a traditional sale where we go and sell our products to someone. We’re actually very strategic in how we engage with
Sramana Mitra: Where does Embanet fit into this picture? Todd Hitchcock: I should build on one other thing before I jump in to answer that question. Our goal as a company – it’s emblematic of Pearson Embanet – is to ensure that every single product and service that we create is founded on efficacy. Our
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. The Higher Education industry is going through massive adoption of online education. This conversation highlights the trends, as well as areas where Pearson is looking for partners. Sramana Mitra: Todd, let’s start with introducing our audience to yourself as well as to the Pearson Embanet unit