MovieLink has apparently not got much traction for two reasons:
(1) It takes way too long to download a film
(2) Once you download on your PC, there is no wireless PC-to-TV connection to watch it on the TV easily
Wonder what is going on in Intel’s head, to fix these two adoption road-blocks on the Video-on-Demand roadmap and what Morgan Freeman knows, that the major studios don’t!
The online world has changed in the last ten years from a basic user experience to a vastly more involved and integrated user experience. And yet, the online shopping experience is still fairly basic, elementary, and non-experiential. Beyond the basics, however, today’s experiential shopping opportunity online has become many times richer and more attractive. Broadband has become ubiquitous. Publishing tools are orders of magnitude more sophisticated, easy, and accessible, and visual merchandising needs to correspondingly evolve to the next level.
I had posed a question: “What does it take to raise a high performance child?” in Einstein’s Mother. Batman Begins answers some portions of that question, and qualifies surprisingly well, as a successful Edutainment product that resonates with the Affluenza crowd. A review by Roger Ebert highlights the storyline and the human aspect. To me,
Brand engagement takes on a whole new form, as Advertisers begin leveraging technology and computer gaming. From the current Economist: Gaming: As young people spend less time watching television and more time online and playing games, advertisers have devised a new way to reach them. CROSS the popularity of a new medium with the demands
“When I was a child, my mother said to me, ‘If you become a soldier, you will become a general. If you become a monk, then you will end up as Pope.’ Instead, I became a painter, and wound up as Picasso.” Famous quote from Pablo Picasso. What did Einstein’s mother say to him?
I believe, the same Affluenza that is plaguing America’s work-ethic – can be tapped into, to find the next geeration consumer markets.
Looks like there is more stir in the Book Publishing world, besides my earlier article on Peter Redford’s Browse experiment. Check out www.vidlit.com which Barb Rybka tipped me on – yet another experiment on how people foresee the evolution of books into some sort of a democratic new media publishing.