Sramana Mitra: In what kinds of disciplines are you seeing the maximum online adoption? Is it engineering, nursing, or business? Todd Hitchcock: Traditionally, there has been a lot of growth in business and engineering. We see a tremendous amount of growth in healthcare professions. We see growth in degree programs that are associated directly with
Sramana Mitra: In these cases, are the universities providing the content and you’re providing the delivery framework? Are you also providing content? Todd Hitchcock: I’ll walk you through the component. After we’ve done the market assessment, we engage with the university and talk about all of the services that need to be in place in
Sramana Mitra: Any particular discipline or is it across the board? Todd Hitchcock: It’s funny you should ask that one. How we determine whether or not to partner with an institution is not like a traditional sale where we go and sell our products to someone. We’re actually very strategic in how we engage with
Sramana Mitra: Where does Embanet fit into this picture? Todd Hitchcock: I should build on one other thing before I jump in to answer that question. Our goal as a company – it’s emblematic of Pearson Embanet – is to ensure that every single product and service that we create is founded on efficacy. Our
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. The Higher Education industry is going through massive adoption of online education. This conversation highlights the trends, as well as areas where Pearson is looking for partners. Sramana Mitra: Todd, let’s start with introducing our audience to yourself as well as to the Pearson Embanet unit
Sramana Mitra: Engineering schools wanting to teach entrepreneurship is a different trend. What’s driving that trend is that engineering students and engineering graduates are the best equipped to start companies – especially when it comes to the whole IT kind of entrepreneurship which is the most prevalent form of entrepreneurship all over the world right
Sramana Mitra: You said you have students taking your program internationally. Can you talk a bit more about where and what are the trends on that front? Sher Downing: We have two types of international students. One is those who are obviously living overseas. We also have students who travel quite a bit extensively for
Sramana Mitra: What about examining and testing? Especially, where you’re running full-fledged online programs, how do you handle testing? Sher Downing: We have actually been trying out a number of products in the last year and have purposely focused on avoiding issues of plagiarism and any type of cheating. We pride ourselves, on carrying the