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online education
Thought Leaders in Online Education: Karen Francis, CEO of Academix Direct (Part 7)
Sramana Mitra: Interesting. What are your thoughts about liberal arts colleges? I went to a liberal arts college as well. I went to Smith College. About five years ago, Smith started this big investment on a new engineering building. It was very plush. They invited me to speak at the opening. It was clear that
Thought leaders in Online Education: Gary Matkin, Dean of Continuing Education, UC Irvine (Part 7)
Sramana: What are some of the other trends occurring in this space now? Gary Matkin: In general, there is a very large gap in the technology that is presently being offered. That gap is conventionally called content management. Publishers are doing more and more to create content that is quite well managed. Learning management systems
Thought Leaders in Online Education: Karen Francis, CEO of Academix Direct (Part 6)
Sramana Mitra: Do you work with a lot of for-profit colleges? Karen Francis: We work with any content providers. Some people are not institutions in the way that you and I would think of it. Sramana Mitra: Your marketing service is for any kind of online or educational program? Karen Francis: Yes. On the Academix
Thought leaders in Online Education: Gary Matkin, Dean of Continuing Education, UC Irvine (Part 6)
Sramana: Even in the future, this is something that will have to be done with technology. Teachers need to be empowered to use that technology. I just don’t see how teachers can be required to architect the design. Gary Matkin: It is going to have to be done more and more by teachers. They are
Thought Leaders in Online Education: Karen Francis, CEO of Academix Direct (Part 5)
Karen Francis: To that end, we are paying a lot of attention not just to the individual course certifications but series certifications. edX is leading down this path. One of the next things that we’ll be introducing on our site in the next couple of months is the ability to upload your certification and then
Thought leaders in Online Education: Gary Matkin, Dean of Continuing Education, UC Irvine (Part 5)
Sramana: Let’s explore your continuing education business in greater detail. Gary Matkin: Continuing education is dominated by people who want convenient, high quality material that is very relevant. Cost is not the primary concern. If you can provide courses that meet those criteria, then you are in the market, and that is what we service.
Thought Leaders in Online Education: Karen Francis, CEO of Academix Direct (Part 4)
Sramana Mitra: I have a bunch of questions on that. These are, again, trend questions. One of the big problems with the Internet, in my view, is that it’s a free-rider and free-loader population. What percentage of your traffic are paying users as opposed to people looking for free courses? Karen Francis: The only way
Thought leaders in Online Education: Gary Matkin, Dean of Continuing Education, UC Irvine (Part 4)
Sramana: Are there other models that you could envision being successful? Gary Matkin: Another option would be to start selling advertising. Somehow they should use the names they have for advertising or marketing. Sramana: Everything you have mentioned works well for UCI. For Coursera, that is a scary thought that nothing monetizes significantly in the
