Sramana Mitra: The primary business is, essentially, lead generation for colleges? Is that what you’re saying? Steve Huey: Yes, our primary business is lead generation but for not-for-profit schools. It’s a very important distinction. There are around 3,300 not-for-profit colleges in the United States. Sramana Mitra: Let’s start there. What is the difference between leads for
Warren Barkley: There is a district in Washington State who have way less money than most districts. They’ve a lot of kids who are in and out of school, but every kid has a laptop in its population of 20,000. The curriculum is online for pretty much everything that they want to learn in the K-8.
Sramana Mitra: That sounds terrible. The example you gave is shocking. Warren Barkley: That was probably one of the worst examples. I’ve seen scenarios where kids aren’t allowed on the network, so they have apps downloaded for them. They can work on some applications, but then there’s no learning artifact out of it. The devices can’t
Sramana Mitra: You are bringing in students from different countries together, and you have some sort of a social media element to your platform. You have teachers and experts from different domains on that platform who can operate across the school boundaries. Warren Barkley: It’s not quite like that. Basically, as a teacher, I have
Warren Barkley: One of the things we’ve seen worldwide is this movement in the pedagogy where teachers want to have very small bites of information which have project work attached to it. Then they let the kids work on that project inside or outside the classroom. A lot of teachers want that kind of learning to
Warren is the CTO of Smart Technologies, a $500 million provider of virtual classroom solutions. He offers a window into trends in the space and ideas for new entrepreneurs to focus on. Sramana Mitra: Let’s start by introducing yourself as well as SMART Technologies. What do you do? Warren Barkley: I’m the CTO for SMART
Harman Singh: I’m a fundamental believer that this is going to go a long way. No matter how much I have in the business, it’s the reputation that’s going to be there forever—not the exit. That was the gist of the whole thing. We are where we are and the investors are happy. Sramana Mitra:
Sramana Mitra: How much were you charging? Harman Singh: On an average, $250 per educator per year. In those days, it was about $150. Sramana Mitra: It was a per educator pricing? Harman Singh: Yes. Sramana Mitra: When you worked the test prep academy, were they buying for multiple educators? What would a test prep