Bharat Anand: For this to work, we actually need to become comfortable knowing who else is on the platform. We have real profiles and not anonymous IDs. In terms of making it active, we have all kinds of interactive exercises. We also introduced a feature which we copied directly from the classroom, which is what
What kinds of technologies are missing from the portfolios of learning management systems that customers looking to launch online learning programs need? This is the subject of my conversation with Ron Olsen. Sramana Mitra: Let’s start with some background about yourself as well as Remote Learner. Ron Olsen: I’m the CEO of Remote Learner. Over
Sramana Mitra: Reach criteria is true for all of those platforms. Bharat Anand: That’s true for all of those platforms, and that’s what I’m coming to. Let us look at that metric and situate where we were coming from at Harvard Business School. Having a case discussion is not something that is immediately obvious that you know
Bharat Anand: The third question is, frankly, just about seeing the trend out there. As you see a lot of universities and colleges create these free online courses, it’s not that hard to actually put content online. We take great pride in what we do on campus in terms of the pedagogical experience that our
Online first or classroom first? This discussion delves into the design principles of the two models. Sramana Mitra: Let’s start by introducing our audience to yourself as well as to the Digital Learning initiative at Harvard. Bharat Anand: I’m a Professor in Strategy at Harvard Business School. I also served as Faculty Chair of our
Sramana Mitra: What else is interesting in your story? Are there any other strategic moves that you want to discuss? Steve Huey: One of the biggest things that happened was about a year and a half ago, when we were introduced to a McKinsey study that talks about a consumer’s decision journey. The story that
Steve Huey: Understanding that this data advantage was the key for us to talk more intelligently to students, we started hammering on that perceived advantage. Very quickly, we expanded the data set that we had so that we could talk more intelligently to them. In the next generation of our product, we created a lot
Sramana Mitra: How did you acquire these customers? Can you get a bit more granular? Steve Huey: Certainly. We were six co-founders. Two of the co-founders were sales people that had deep relationships with many schools. They simply called their best customers and said, “We have a new company. We’re doing this. We explained our strategy