Sramana Mitra: I understand. One of my objectives in this interview is to find gaps in the ecosystem. Rob Waldron: That’s a gap, right? Sramana Mitra: Yes. Let’s switch gears and talk about the instruction. What has been the evolution? Where are we coming from? Obviously, we’re coming from textbooks and prints. Within that text
Sramana Mitra: In the old model, there was an annual testing procedure. There was a lot of lag and delay as you’re pointing out. With the introduction of technology, is there ongoing testing? Is the annual state-level testing all online? Rob Waldron: In a few places, it’s online. Mostly still, it is in print. Schools
Sramana Mitra: From everything that I have read about Khan Academy, they are also doing a lot of test analysis and skill gap analysis. What is your analysis of their work? Rob Waldron: I don’t analyze their work. I see it out there and my kids use it sometimes. It’s been a remarkable asset for
Rob and I discuss the evolution of personalized learning, skill gap analysis, curriculum design, and much more in this excellent interview. Sramana Mitra: Let’s start by introducing our audience to yourself as well as to Curriculum Associates. Rob Waldron: I’m the CEO of Curriculum Associates. We’re a K-12 ed tech company. We’ve actually been in
Sramana Mitra: The last question I have from a trend point of view is, are you seeing this interest in lifelong learning translating into how long people subscribe to your program? Adrian Ridner: It shows up in two ways. One is people who subscribe for longer but move around a lot of different subject areas.
Sramana Mitra: You are expecting that somewhere in the near future, you’re going to be able to access some Federal funding to educate low-income students. You’re going to be part of the government’s resources to deal with the education of a large number of students? Adrian Ridner: Absolutely. The pilot program is initially in the
Sramana Mitra: Where are you now revenue-wise? How far along are you? Adrian Ridner: As a privately-held company, we don’t share specific financials, but we’re definitely in the tens of million range. Sramana Mitra: What trends do you see out there right now that you think are interesting trends that are worth discussing in this conversation?
Sramana Mitra: For eight years, you did the advertising-based model. What kind of numbers of users did you reach? What level of monetization were you able to achieve with advertising? As you know, content is very difficult to monetize with advertising. Adrian Ridner: Yes, that is one of the things that we also realized, especially