Deal Radar 2009: Meteor Solutions

As the traditional ad market falters, social media appears poised to step up and claim part of the void left by print advertising sales. Meteor Solutions offers a software platform that allows brands to measure and increase the effectiveness of their social media marketing program. With the company’s patented software, customers can measure, manage, and

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Deal Radar 2009: Grab Networks

According to a February 2009 ComScore report, millions of consumers have begun watching short video clips frequently throughout the day. Over 75 percent of the US Internet audience, or more than 145 million people, view videos online. Further, the average online viewer watches 312 minutes (5.2 hours) of video per month, that in segments of

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Deal Radar 2009: Offerpal

Offerpal is an advertising platform that monetizes social media by awarding users virtual currency in exchange for completing ad offers. Founders Anu Shukla and Mitch Liu combined their experience in online personalization, cost per action (CPA) advertising and optimization technologies to create a technology platform for the social media marketplace.

Deal Radar 2009: Publicity Guaranteed

Today’s Deal Radar looks at a company that seems to be attempting to change the direction of an industry that has been notoriously difficult to measure. Publicity Guaranteed allows companies seeking publicity to pay for results as they go along, rather than having to pay a retainer or for billable hours. The company has introduced

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Deal Radar 2009: Marin Software

Marin Software offers a paid search management application for advertisers and agencies to enable them to manage large-scale paid search campaigns across search engines such as Google and MSN in an easy and effective manner. Through its main product, a SaaS application called the Marin Search Marketer™, Marin offers advertisers campaign set-up and management, bid optimization,

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Newspapers Continue To Implode

Just yesterday, I wrote that newspaper advertising in the US still commands $35 million in ad spend. But the number is declining at a fast pace. My Future of Journalism piece recently discussed some of the alternative models that are emerging. Meanwhile, The New York Times Company (NYSE:NYT) seems to be one of the worst

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Deal Radar 2009: Jivox

Directories such as the Yellow Pages are still important marketing tools for small and medium sized businesses. But with the services of companies such as Jivox, which specializes in online video advertising, small business owners can use DIY online marketing and communications tools to develop the same kind of sophisticated advertising as larger players. Founded by Diaz Nesamoney

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Deal Radar 2009: Dealer.com

Dealer.com is an automotive web solutions provider with over ten years of experience in the web space. They have created thousands of websites for over 8,500 automobile dealers and now also offer CRM and inventory management tools, regional website portals, search engine marketing lead management, video, mobile, metrics and web analytics to almost 45% of the

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