Yahoo Needs To Open APIs

Next generation online advertising : some recommendations.

Games For Good

Cross-discipline storylines for Interactive Gaming.

B:B Advertising’s Holy Grail

Epocrates: a good case-study for precisely segmented B:B Advertising.

Ad $$$ Continue to Migrate Online

Internet Advertising revenues continue to rise, driving renewed venture investment interest in the erstwhile profanity: DOTCOMs.

Advergames: Cross Technologists and Story-tellers

Brand engagement takes on a whole new form, as Advertisers begin leveraging technology and computer gaming. From the current Economist: Gaming: As young people spend less time watching television and more time online and playing games, advertisers have devised a new way to reach them. CROSS the popularity of a new medium with the demands

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