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- The Accelerator Conundrum
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online advertising
1Mby1M Deal Radar 2011: HasOffers, Seattle, Washington
HasOffers is an affiliate tracking platform that enables brands to create and manage their own affiliate programs. Affiliate marketing, a growing segment in performance advertising, is when online advertisers (merchants) and online publishers (salespeople) share revenue. The publisher, or affiliate, is rewarded by the merchant for bringing in new customers or visitors to the merchant’s
Top 10 Online Advertising Trends Of The Decade
Following up on the Top 10 Tech Trends Of The Decade and drilling down on trend item five, in this post we’re going to look at the evolution of online advertising and what we might expect to see in the coming decade. At present, the online advertising industry is at $55 billion, and mobile advertising
The 1M1M Deal Radar 2010: xMatters ,Pleasanton, California
What matters to you right now? Whatever the context, that’s the question xMatters tries to answer. xMatters (formerly known as AlarmPoint Systems) is a pioneer in relevance engines. As AlarmPoint, the company built a reputation as a provider of IT alerting solutions. Now, it has broadened its scope and developed relevance engines, a new technology
Deal Radar 2009: Hydra
We continue our coverage of online advertising with Beverly Hills-based Hydra. The company was founded by Zac Brandenberg, who while serving as the VP of the Dohring Company became an expert in conducting surveys online using email. This experience proved to him the power of online resources to connect with consumers and get them to
Deal Radar 2009: Reply!com
As more small and medium-sized businesses adopt online marketing techniques for local advertising, it’s no surprise that there are an ever-increasing number of companies focusing on local advertising and Web analytics that are eager to offer their services. Over the past few months, Deal Radar has featured notable players in this space. Today’s company, Reply!com,
Deal Radar 2009: OrangeSoda
OrangeSoda provides small and mid-sized businesses with the technology required to carry out a successful online marketing campaign. The Utah-based company created a service platform that aims to help SMBs navigate the complexities of search engine marketing, thus making it easier for them to grow.
Deal Radar 2009: Viralheat
One of the newest entrants in the social media monitoring space, Viralheat uses techniques in large-scale network monitoring and proprietary P2P cloud computing to enable brands, agencies, marketers and content producers to measure the impact of their social media marketing campaigns.
Deal Radar 2009: Rocket Fuel
However much marketing professionals may cite advertising’s importance in creating “buzz” or awareness of a company’s “unique selling proposition”, the fact remains that in most cases, the main goal of advertising is to get people to open their wallets.
