categories
HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
online advertising
Online Advertising: One More by Microsoft
WSJ reports: “Microsoft announced plans to acquire Internet advertising company aQuantive in a deal valued at about $6 billion, or $66.50 a share, a significant premium. Founded in 1997, aQuantive is the parent company of Avenue A/Razorfish, Atlas Media Console and Drive PM.” Techcrunch analyzes the deal with a transcript from the Microsoft announcement and
Online Advertising: More Acquisitions
Acquisitions in the online advertising world continues, as WPP Group buys 24/7. WSJ reports: “Ad agency WPP Group agreed to buy online marketing services company 24/7 Real Media for $11.75 a share, or about $649 million. The deal demonstrates the rapidly rising interest in companies that help broker online ads. 24/7 Real Media offers search-marketing
Defying Google: Adify CEO, Russ Fradin (Part 15)
Strategy, market opportunity identification, positioning … all this good stuff apart, a successful ad network would require Adify to be able to execute in conjunction with the large media companies at many more levels of operational excellence. There, as per my own experience, so far, both Adify and Washington Post are only moderately acceptable. By
McClatchy & Yahoo! Ad Deal
In April 2007, Yahoo! entered in an alliance with McClatchy for online advertising. Yahoo! already has an agreement with a consortium of 12 newspapers and the current deal represents more than 264 newspapers across 44 states. McClatchy has discarded its plans of setting up a similar online ad partnership with Gannett and Tribune and decided
Defying Google: Adify CEO, Russ Fradin (Part 14)
SM: Are you getting the visibility at the right level of executive sponsorship at these large media companies? RF: I can tell you there are a lot of very senior folks at Washington Post that I have personally met. Beyond just them, deciding to build a network is a very important decision for a brand.
Defying Google: Adify CEO, Russ Fradin (Part 13)
We’re talking about large media companies and their assets: readership / traffic, brand, channels, advertiser relationships, sales forces, and inventory. Why should old media just concede the battle to Google and Yahoo, with so many great assets? SM: Not only do they have great sales forces and good relationships with advertisers, but they also have
Web 3.0 & Online Travel: Synthesis
Today anyone with an Internet access and Credit card can just like that, plan for a week’s tour to South Africa or the Himalayas, thanks to the travel sites who offer trip planning at your finger-tips – flight booking, hotels and car rentals along with the reviews of the hotels, places of interest, and information
Defying Google: Adify CEO, Russ Fradin (Part 12)
We concluded the last segment on the note that amongst Adify’s noble mission is to free the bloggers from the clutches of Google AdSense, which really abuses them. (I am only half kidding … the title of this series is deliberate, and on topic.) SM: What kind of CPM rates are you seeing? I know
