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online advertising
Thought Leaders in Big Data: Interview with Andy Nibley, CEO of Yieldex (Part 5)
Sramana Mitra: Given that we now understand what you do, I am going to switch gears a bit. From where you sit, what do you see as major open opportunities or unsolved problems that entrepreneurs who are looking for new opportunities should be digging into? Andy Nibley: I think in the ad tech space, a
Thought Leaders in Big Data: Interview with Andy Nibley, CEO of Yieldex (Part 4)
Sramana Mitra: Could you give me a range of your setup and monthly fees? Andy Nibley: The setup fees go from $10,000 to $80,000, depending on how complex the implementation is and how many ad services, order management systems, and third-party data they have for us to hook up with. Monthly fees go from $10,000
Thought Leaders in Big Data: Interview with Andy Nibley, CEO of Yieldex (Part 3)
Sramana Mitra: Let me clarify one thing: Where does e-commerce come into this? Are we still talking about publishers? Are you talking about an e-commerce advertiser? Andy Nibley: E-commerce firms have realized they can also be publishers. Even though they are listing products on their pages, they can also sell ad impressions on these pages.
Thought Leaders in Big Data: Interview with Andy Nibley, CEO of Yieldex (Part 2)
Sramana Mitra: The situation you described – three or four salespeople targeting the same customer and selling four ads – based on your technology, how does the publisher organize itself to be able to tackle that? Andy Nibley: Our technology keeps track of targets and the overlaps between inventories. All of those salesmen are pulling
Thought Leaders in Big Data: Interview with Andy Nibley, CEO of Yieldex (Part 1)
Andy Nibley is the CEO of Yieldex, an Internet advertising software firm. In this interview Andy talks about how Yieldex helps its customers achieve a higher return on their advertising expenditures and how the company applies big data analytics to achieve those goals. Furthermore, he gives insights as to how the market is developing and
1Mby1M Deal Radar 2011: Uloop, Chicago, Illinois
Anyone who’s ever gone to college knows that college students have a lot of needs. They need internships for real-world work experience in their chosen fields. They need scholarships to help pay for their education. If they want to live off campus, they need to find apartments in safe, nearby neighborhoods; and then they’ll need
1Mby1M Deal Radar: Pontiflex, Brooklyn, New York
If you have ever clicked on a mobile ad by mistake, you’re not alone. According to a recent survey, almost half of mobile app users say they click or tap on mobile ads more often by mistake than on purpose, meaning that a lot of the effort gone into the ad was wasted. Pontiflex, which powers a
1Mby1M Deal Radar: WebiMax, Mt. Laurel, New Jersey
Following up on my Top 10 Online Advertising Trends of the Decade, Deal Radar will increase its coverage of online marketing and advertising and search engine optimization (SEO) in 2011, beginning with WebiMax. Recently recognized by TopSEOs.com, WebiMax focuses on online marketing specific to SEO, pay-per-click management, social media, reputation management, Web design, and e-commerce
