Vertical Strategy The New York Times Company is operating in a number of key verticals (Jobs, Business & Finance, Health, Shopping, Real Estate, Autos, Technology / Gadgets, Travel, Entertainment, and Lifestyle) through its sites NYTimes.com, Boston.com, About.com, etc. We will take a look at the Company’s various online verticals in this segment. Vertical Search Consumersearch.com
Introduction The New York Times Company is a leading media company that publishes popular newspapers The New York Times, The International Herald Tribune, The Boston Globe and 15 other daily newspapers. NYT owns approximately 30 websites, including NYTimes.com, Boston.com and About.com. The Company’s revenues for 2006 were $3.3 billion. The Company has sold off its
SM: Describe some of your team building experiences. Is your management team complete now? PF: We’ve built an extremely talented team across the board – from developers to sales executives. A large proportion found their jobs through Indeed itself, which is gratifying. We’re continuing to build the team and our current open positions are listed
When The New York Times entered into a deal with Monster Worldwide this February to display Monster’s job ads in NYT’s career sites, it became yet another example of how vertical portals like Monster’s job-related one has come to prominence. [We have recently covered the Online Jobs vertical in detail.] Prior to the NYT deal,
WSJ reports: “In a strategy shift, CNN, known primarily for national and international news, announced a deal that will allow it to offer more local news on its Web site and, it hopes, land a bigger slice of the fast-growing market for local online ads. The deal, with Internet Broadcasting, a privately held Minneapolis-based company
In this segment, Russ talks about the various players in the online ad network space. He classifies Google AdSense as a Direct Response Ad Network, while Yahoo is a bit more of a brand advertising play. SM: From your point of view, having been in the online advertising / ad network business since the beginning
For those of you following my Newspaper industry coverage, here’s an interesting set of statistics:
Tribune Company is a media and entertainment company engaged in publishing, interactive media and broadcasting. The Company is the only media organization with newspapers, television stations and websites in the nation’s top three markets and reaches out to approximately 80 percent of U.S. households. Tribune publishes 11 popular daily newspapers including Los Angeles Times, Chicago