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- The Accelerator Conundrum
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Novell
From English Prof to Tech Startup CEO: Steve Adams of Sabrix (Part 7)
SM: Let’s go back to 2002. You arrive and have this product. What was your launch strategy? SA: Timing was important. That was the nuclear winter of software. There was a general malaise in the software industry because of Y2K and then the euphoria of the Internet. A lot of companies bought a lot of
From English Prof to Tech Startup CEO: Steve Adams of Sabrix (Part 6)
SM: How did you characterize the value proposition of what you were doing at the time? You stated the need to have a unique combination of content and to characterize that content with the technology. SA: There are a couple of ways to view the value. From a technology perspective, the unique value we provide
From English Prof to Tech Startup CEO: Steve Adams of Sabrix (Part 5)
SM: The tax space actually seems like a very solid niche. SA: It is interesting. It is hard to mention the word tax anywhere in the United States. People have an automatic negative response.
From English Prof to Tech Startup CEO: Steve Adams of Sabrix (Part 4)
SM: What is the story of Sabrix before you entered the picture? SA: There were three founders who were IT professionals at Techtronix. The CFO there, Carl Neun, was one of the early guys who recognized the need to take disparate systems and centralize on a central instance of Oracle. While there are a lot
From English Prof to Tech Startup CEO: Steve Adams of Sabrix (Part 3)
SM: You arrived at Novell to take charge of a project that was far behind schedule. What was your strategy at that point? SA: We spent a lot of time thinking about what we could do with the technology, specifically how to get it to the market. We made the decision, relatively quickly, to deliver
From English Prof to Tech Startup CEO: Steve Adams of Sabrix (Part 2)
SM: I find it fascinating that you started as a tech writer and moved all the way to a VP of marketing. Can you tell us more about that experience? SA: The first company I worked for folded into Unisys. They had an advanced R&D group and I worked for them as a technical writer.
From English Prof to Tech Startup CEO: Steve Adams of Sabrix (Part 1)
Most technology executives with over 20 years of experience did not start their careers as English professors. They certainly don’t start as British literature PhDs teaching in Louisiana. Meet Steve Adams, CEO of Sabrix. Anything but ordinary, Steve has tremendous vision and an incredible track record of success. He worked his way from an entry-level tech
