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HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
Ninja Metrics
Thought Leaders in Big Data: Dmitri Williams, Professor USC and CEO of Ninja Metrics (Part 7)
Dmitri Williams: It took that Jujitsu lateral thinking to think that their relationship is more important than my relationship with them. That’s a lot of the evangelization that we have to do. We are very early in this process and we have a lot of theory and some early best practice but we don’t know
Thought Leaders in Big Data: Dmitri Williams, Professor USC and CEO of Ninja Metrics (Part 6)
Sramana Mitra: What about stuff like Facebook pages, LinkedIn connections, and Facebook followers? Are those part of the system? Dmitri Williams: Yes. Anything that our API collects is fair game here. You could, for example, have a system with multiple types of edges and connections and we have to think through that carefully, deal with
Thought Leaders in Big Data: Dmitri Williams, Professor USC and CEO of Ninja Metrics (Part 5)
Sramana Mitra: When you’re working within an industry sector where the data is all self-sufficient like a video game industry, that’s obvious. What is the state of the union in other sectors? What percentage of the e-commerce clients that you have are actually using social sign-in and trying to marry social graph data with their
Thought Leaders in Big Data: Dmitri Williams, Professor USC and CEO of Ninja Metrics (Part 4)
Dmitri Williams: I have no idea if I impacted sales because I have 10,000 followers. I don’t know if I have generated $1 or $3 million. I’ve got no clue. It’s all an assumption. You’re really looking at a proxy for action. Any marketer with their head on straight would rather have proof. What we
Thought Leaders in Big Data: Dmitri Williams, Professor USC and CEO of Ninja Metrics (Part 3)
Dmitri Williams: We had a model which started explaining these social influence ripple effects, and catch what we call social whales. These are people who may or may not have a lot of behavior on their own but clearly are causing the behavior of others. That’s where the commercial stuff starts to become much more
Thought Leaders in Big Data: Dmitri Williams, Professor USC and CEO of Ninja Metrics (Part 2)
Sramana Mitra: Maybe pick three client use cases who have these large amounts of data. Let’s double-click down on understanding specifically what that data contains and what kinds of intelligence are you able to derive out of it. What processes and methodologies have you innovated to bring that together? Dmitri Williams: Let’s start with an
Thought Leaders in Big Data: Dmitri Williams, Professor USC and CEO of Ninja Metrics (Part 1)
Today, social behavior and transaction data are seldom correlated to fully understand the social graph of customers that can lead to business strategy decisions like special handling of key influencers. While social media offers some insights into key influencers, such correlation with transactional data and behavioral data would take that to the next level. Read
