Sramana Mitra: I think I’ve heard of Rent-A-Coder. Ian Ippolito: OK. That’s the way it started, and it was just programmers back then. The first month it probably made only $50 or $60, but it grew. Over the next couple of years, it started going faster and faster. We got some good publicity. We were
Sramana Mitra: Like any new concept, it takes time for the market to build up, right? Matthew Heim: Yes, it does, and we are in that growth phase right now. SM: Right. Here is a question that is perhaps more subtle. When a seeker chooses a solution provider, what is the basis of that selection? Innovation is
Sramana Mitra: Who is your typical buyer on the customer side? Is it the head of R&D? Matthew Heim: Most cases, the chief technology officer or a direct report to the chief technology officer. We are starting to sell more to business unit leaders, presidents of business units and chief marketing officers for very early stage market
Sramana Mitra: It sounds like you are working more in manufacturing or maybe the health care space? Matthew Heim: It’s virtually every manufacturing industry that practices open innovation. We work with all types of companies, but of late, the service industry has begun to open up to open innovation, financial services, insurance companies, and the like, and
Sramana Mitra: Now that I have the basic framework, let’s start peeling the onion. Help me understand more of your business, and help the audience understand more of your business. Matthew Heim: Sure. SM: So, it sounds like you have created a global network of solution providers through academia and other kinds of research and development organizations
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