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nick shaw
Best of Bootstrapping: Bootstrapped a Virtual Company to Over $5 Million
If you haven’t already, please study our free Bootstrapping Course and Investor Introductions page. Can you bootstrap a virtual company to over $5 million? Renaissance Periodization CEO Nick Shaw has done just that. He has built a very interesting e-learning company and addressed scalability with nifty strategic choices. You’ll learn a lot from our conversation from 2018. Sramana Mitra:
Best of Bootstrapping: Bootstrapping a Virtual Company to Over $5M
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Can you bootstrap a virtual company to over $5 million? Renaissance Periodization CEO Nick Shaw has done just that. He has built a very interesting e-learning company and addressed scalability with nifty strategic choices. You’ll learn a lot from our conversation from 2018. Sramana Mitra: Let’s
Best of Bootstrapping: Can You Bootstrap a Virtual Company to Over $5 Million?
Renaissance Periodization CEO Nick Shaw has done just that. He has built a very interesting e-learning company and addressed scalability with nifty strategic choices. Read on, you’ll learn a lot. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of
Bootstrapping a Virtual Company to 5 Million Plus: Nick Shaw, CEO of Renaissance Periodization (Part 7)
Sramana Mitra: The bulk of the business is this one-time fee to buy the chart that you’re providing. Nick Shaw: Yes. Sramana Mitra: What do the 26 coaches do then? Nick Shaw: They do more detailed one-on-one coaching. Sramana Mitra: There is a subscription business that is more detailed one-on-one coaching. Nick Shaw: Yes. There
Bootstrapping a Virtual Company to 5 Million Plus: Nick Shaw, CEO of Renaissance Periodization (Part 6)
Sramana Mitra: Do you feel comfortable talking a bit about what it cost to get this kind of endorsement? How do you evaluate which influencer relationships should you take on versus not? Nick Shaw: Something really important is making sure it’s a good match in terms of our brand. We’ve done some experiments. We’ve worked
Bootstrapping a Virtual Company to 5 Million Plus: Nick Shaw, CEO of Renaissance Periodization (Part 5)
Sramana Mitra: Let’s switch to customer acquisition. You said you have 85,000 people in your Facebook group. How did you get to these kinds of numbers? Nick Shaw: Our number one strategy is social media. That was pretty evident early on. Being in the health and fitness industry, it’s very visual-oriented. People want specific results.
Bootstrapping a Virtual Company to 5 Million Plus: Nick Shaw, CEO of Renaissance Periodization (Part 4)
Sramana Mitra: It sounds like you’ve created more of a content business. Nick Shaw: Yes. I would say we’re in the education business. We give people the education on what they need to eat, when, and how much. Sramana Mitra: An online learning kind of program. What’s the form factor of how you distribute this?
Bootstrapping a Virtual Company to 5 Million Plus: Nick Shaw, CEO of Renaissance Periodization (Part 3)
Sramana Mitra: What did you learn about how many clients could each coach service? Nick Shaw: A lot of it depends on the coach. All of our coaches were either in school or professors. Currently, we have over 25 coaches – 20 of them have Ph.D.’s, seven are registered dieticians and one is a family
